Many people love their pets as much as they do their children. They treat their furry friends like real family members, taking into account their health and well-being by bringing them to a veterinary clinic for regular check-ups.
As a veterinarian, how exactly can you help your clients not to forget their appointments, or make them aware of your new services? There are many different marketing strategies that you can and should use, starting with the following:
Branding through gifting
Almost every consumer out there enjoys receiving freebies, more so from businesses that they have already worked with. For your existing clients, give them gifts that signify your appreciation and gratitude for the trust they have in your clinic. Try attaching veterinarian thank-you postcards to some of your bestselling products like treats and bath essentials. You may also use the postcards to remind your clients of their next appointment.
For potential customers, capture their attention by giving them simple items that they can actually use for their pets. Similarly, include postcards listing to them the different promotions you are offering at the moment. Make your postcards colorful and fun so that they can easily grab your potential clients’ attention.
Branding through knowledge-sharing
A veterinary practice is much like any other healthcare service, in the sense that part of your responsibilities is to educate your patients, although in this case, the pet owners. When you share bits of your knowledge like which foods to avoid feeding your pet, proper hygiene, and first aid, you can leave a great impression not just about you as a doctor but as a fellow animal-lover too.
Because of this positive perception, your clients – both existing and potential – will have a good image of your clinic, making them want to trust you with the lives of their pets.